Howard Nestler study reveals value

Howard Nestler,

CEO of Executive Options, revealed the results six-month study of the value of compensation packages for premium executives. The study revealed that compensation paid to executives relates directly to an executive’s visibility amongst decision makers in his or her sector.

“We found that the greater the visibility enjoyed by an executive, the greater the value of his or her compensation,” says Howard Nestler. “Furthermore, it was seen that an executive can increase the amount of his or her compensation by increasing one statistic; the number of CEOs and decision-makers in a sector that are aware of the executive’s accomplishments.”

Nestler’s findings, released this morning to a group of industry professionals, indicate that the economic dynamics that effect a corporation’s products and services apply equally to the executive as a personal brand.

“The typical executive sees himself or herself as an employee and not as a brand,” Howard Nestler explains. “In so thinking, they deprive themselves of the brand management strategies designed to increase brand awareness and, as a consequence, brand value.”

Howard Nestler says, “Typically, executives are losing a great deal of money in the form lost earnings simply because they didn’t take the trouble to ensure that their name is synonymous with achievement in their sector of industry.” Though it may be a forgone conclusion for the major corporations of the world, visibility as value leverage for executives is just now taking hold.

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